90-Day AI Service Line Launch — PROCESS

90-Day Framework

Discover → Build → Launch

A repeatable, phase-gated process to take your company from "we should offer AI" to delivering AI services to your clients.

Week 0

Pre-Engagement

Contract signed, welcome email, kickoff scheduled
Access setup: org chart, client list, sales materials, tech stack
Stakeholder mapping: sponsor, day-to-day, sales lead, tech lead
Review all materials, draft initial hypotheses
Weeks 1–4

Phase 1: DISCOVER

Understand the company, their clients, and the AI opportunity.

Week 1 — Internal Deep Dive

  • • Kickoff meeting (90 min) — align goals, timeline, working rhythm
  • • Leadership interviews (CEO, COO, VP Services)
  • • Sales team interviews — client demand signals
  • • Technical team interviews — capability assessment

Week 2 — Client & Market Analysis

  • • Client portfolio segmentation by AI readiness and revenue potential
  • • Competitive scan — what competitors offer in AI
  • • Client interviews (2–3 of their best clients)
  • • Realistic revenue projections for their AI service line

Weeks 3–4 — Opportunity Design & Go/No-Go

  • • AI service offering design: scope, packaging, pricing
  • • 3–5 specific AI use cases mapped to client pain points
  • • Phase 1 readout with leadership — present findings, get alignment
  • • Go/No-Go checkpoint — confirm commitment to BUILD
Deliverables: AI Service Line Blueprint · Client Segmentation & Demand Validation · Competitive Analysis · Revenue Projections · Phase 2 Build Plan
Weeks 5–10

Phase 2: BUILD

Create everything needed to sell and deliver AI services.

Weeks 5–6 — Sales Enablement

  • • AI service descriptions for website and collateral
  • • Proposal templates (2–3 versions by use case)
  • • Scoping framework, pricing calculator, sales deck
  • • FAQ and objection handling guide

Weeks 7–8 — Delivery Infrastructure

  • • Technical architecture for top 2–3 use cases
  • • Working POC/demo for the lead use case
  • • Delivery playbooks and SOW templates

Weeks 9–10 — Training & Enablement

  • • Sales training workshop (half-day)
  • • Technical training for the delivery team (half-day)
  • • Role-play sessions and internal launch
Deliverables: Complete sales toolkit · Working POC/demo · Delivery playbooks · SOW & engagement templates · Trained teams
Weeks 11–16

Phase 3: LAUNCH

Win and deliver the first AI clients.

Weeks 11–12 — Pipeline Building

  • • Identify first 10 target clients from your existing base
  • • Co-write outreach (emails, LinkedIn, call scripts)
  • • Run first discovery calls alongside your team

Weeks 13–16 — First Proposals & Delivery

  • • Write and present first 2–3 client proposals
  • • Kick off first AI project (co-deliver or oversee)
  • • Handoff documentation + engagement retrospective
  • • Transition plan (ACCELERATE retainer or independent)
Deliverables: 2–3 client proposals · First AI project kicked off · Handoff documentation · Retrospective · Transition plan
Weeks 17–20

30-Day Post-Launch Support

Async Slack/email support, a check-in call, and continued availability as you settle in. After 30 days, transition to ACCELERATE or quarterly check-ins.