AI Service Line Launch Practice — Morancie
& Co
AI Service Line Launch
Founded & led by Chris Morancie
We build it. You keep it.
Your clients are asking for AI. We embed inside your company and stand up your entire AI service offering — from client discovery to first-client delivery. See our services.
We build it.
You keep it.
We work with B2B service companies — from analytics and IT/MSPs to manufacturing, logistics, healthcare, legal, and agencies — that have the clients and the expertise but not yet the AI practice.
From kickoff to revenue
Yours when we're done
We find the opportunity
Audit your market, your clients, and your capabilities to identify the highest-value AI service line.
We build the practice
Sales playbooks, delivery framework, pricing, proposals — the full operational stack, not just a strategy deck.
You launch and keep it
We stay until your first AI client is live and paying. Then we hand you the keys. No ongoing dependency.
Proven Results
3 engagements. 3 industries. Same framework.
Principal-Led, By Design
Every engagement is personally led by Chris Morancie.
15+ years in enterprise technology. 5 AI practices built from scratch. Over 20 million dollars in AI & Automation service revenue generated. When you work with Morancie & Co, you're not handed off to a junior associate — you work directly with the person who built this framework.
Years in enterprise tech
AI & Automation practices built
AI & Automation revenue generated
SERVICES
This isn't consulting
We don't hand you a strategy deck and walk away. We embed inside your team, build your AI practice from scratch, and stay until it's generating revenue. You own everything we build.
Ongoing dependency. You keep the practice, the playbooks, the templates, the clients.
Not a strategy deck.
We stay until your AI service line is live and generating revenue.
Not a chatbot install.
We build a full practice — sales, delivery, and operations.
Not an agency you depend on.
You own everything we build. We leave, you keep the practice.
Not a $200K in-house build.
Fixed engagement, defined outcome, fraction of the cost of building an internal team.
Principal-led — you work with the founder.
No account managers, no rotating team. Chris Morancie personally leads every engagement from start to finish.
Frequently Asked Questions
Everything you need to know about working with Morancie & Co.
GET IN TOUCHWho do you work with?
10–500 person B2B service companies — from analytics and IT/MSPs to manufacturing, logistics, healthcare, legal, and agencies — that have the clients and the expertise but not yet the AI practice to serve them.
What's your process?
A 3-phase, 90-day framework: Discover (weeks 1–4), Build (weeks 5–10), Launch (weeks 11–16). We embed with your team through the entire engagement.
How is this different from building in-house?
Building an internal AI team costs $200K+/year and takes 6–12 months to generate revenue. A Morancie & Co engagement costs $60–100K, delivers in 3–4 months, and builds the full practice — sales, delivery, and ops — not just the tech.
How do I get started?
Start with a 30-minute discovery call. No pitch — just a conversation about whether an AI service line makes sense for your business. Most clients start with ASSESS ($10–15K).